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Chapter 19 Quiz

Authored by Theodore Harding

Mathematics

University

Used 1+ times

Chapter 19 Quiz
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30 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Special in-store displays for magazines and chewing gum are most likely to be effective if located

near the entrance to the store.

in the window at the front of the store.

near the restrooms.

along the aisle or wall to the far right of the customer as he or she enters the store.

near the checkout counter.

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

The three general objectives of advertising are to select, target, and

survey.

discuss

promote.

remind.

deceive.

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

The execution style of an advertising message must

selectively pull retailers into the marketing channel.

include a minimum of puffery and maximum media buy.

correspond with globally accepted norms.

cover new creative ground to be effective.

match the medium and the objectives.

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Generally speaking, all advertising messages are designed to

entertain or apprise.

match production scheduling with consumer demand.

comply with FCC rules combined with FTC antitrust regulations.

inform, persuade, or remind customers.

meet the needs of society.

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Marketers ________ an advertising campaign to ensure that various elements of the campaign will work in an integrated fashion and do what they are intended to do.

posttest

flight

pulse

pretest

monitor

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Anthony is working on an advertising campaign to promote downtown businesses. He knows the increasing number of advertising communication channels available and changes in consumers’ media usage

make his job more difficult.

increase consumers’ preference for high-pressure persuasive advertising.

will force him to use PSAs.

make budget more important, and creativity less important.

make it easier to select media.

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Informative advertising is used to

prompt repurchase of a product.

convince consumers to take action.

create and build brand awareness.

gather information about consumers.

trigger an emotional response.

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