OA - week 2 quiz

this refers to the marketing statement that summarizes why a consumer should buy a company product or use its services.

• unique selling proposition

• value proposition

• geographic segementation

• demographic segmentation

refers to how you sell your product or services to your customer. you will address the wants and desires of your customer.

• value proposition

• unique selling proposition

• demographic

• psychographic

this refers to market identification process that aims to determine the buyer with common needs and characteristics.

• value proposition

• unique selling proposition

• target market

• demographic

the total market is divided according to location

• psychographic segmentation

• geographic segmentation

• psychological segmentation

• behavioral segmentation

intangible thing or product that is not able to be touched but customer can feel the fulfillment .

• product requirement

• service requirement

• output requirement

• equipment

tangible things or things tat can be seen. characteristics specification that a consumer expects to be fulfilled in the product.

• output requirements

• service requirements

• machinery

• future oriented

most critical task is to calculate the ____________and potential value that market has for the startup business.

• potential value

• mercado

• market

• market size

which of the following is not a variables to consider in behavioral segmentation?

• perception

• loyalty

• love

• responses

which of the following is not a variable to consider in psychological segmentation

• need and wants

• social class

• traits

• crime

__________ is a specific group of people that a company aims to reach with its products or services

• ranking

• uniqueness

• keep it short and simple

• Target market