Glos 2

Trying to think of the right words and the right tone that will win your audience's approval

Determining the audience and your purpose for writing

Predicting how your audience will react to your message

emphasis on receiver benefits

Expressions that do not stereotype or show bias in terms of gender, race, ethnicity, age, or disability

The medium (such as a computer, telephone, e-mail, letter, memo) through which a message is transmitted

Adapting your message to the receiver's needs by putting yourself in that person's shoes

Deciding whether your message accomplishes your goal

A theory that describes the extent to which a channel or medium recreates or represents all the information available in the original message

Using clear, concise language that avoids showy words, long sentences, and confusing expressions