BRANDING VOCABULARY QUIZ

What is a logo type?

• A. A slogan attached to a brand name

• B. A graphic or symbol only

• C. A text-based logo using a company’s name

• D. A legal protection for a brand name

What best describes an icon in design?

• A. A character’s face in a comic

• B. A simple image used to represent an idea or object

• C. A legal form of ownership

• D. A marketing budget line

Which of the following best defines a symbol in branding?

• A catchy phrase used to advertise

• A unique drawing or mark that represents a brand

• A file format used in advertising

• A type of licensing agreement

What is a tagline?

• A font style used in logos

• A short phrase that communicates a brand’s message

• A security feature for brand protection

• A color scheme guide

What does trademark mean?

• The size of the logo on a product

• A tool used to adjust logo contrast

• A legal symbol indicating ownership of a brand or logo

• A watermark for digital art

What is copyright used for?

• To file for a business license

• To legally protect original creative works like logos or slogans

• To apply color to a design

• To trademark your personal brand

What is infringement in terms of copyright or trademarks?

• Legally registering a new business

• Using someone else’s protected work without permission

• Submitting a logo to a contest

• Adding a tagline to your product

Which of the following is an example of a tagline?

• Nike's Swoosh

• The Apple logo

• “I’m Lovin’ It”

• A font called Futura

Which term means a word, phrase, or symbol legally registered to represent a company or product?

• Icon

• Copyright

• Trademark

• Logo Type

A student creates a cartoon character and wants to prevent others from using it. What should they apply for?

• Trademark

• Copyright

• Tagline

• Infringement