Research quiz

1. Isabella is conducting a market research survey and collects data that is numerical and can be used for statistical analysis to identify trends and patterns. What type of data is Isabella collecting?

• 1. Qualitative data

• 1. Observational data

• 1. Quantitative data

• 1. Primary data

John manages an e-commerce website and notices that conversions have dropped even though website traffic has increased. What data analysis is most helpful for John to understand the cause?

• Descriptive analytics

• Diagnostic analytics

• Predictive analytics

• Prescriptive analytics

11. Mia is working for a marketing agency and needs to understand how customers perceive a new brand her team is launching. Which methodology is best for Mia to gather in-depth qualitative data about customer brand perceptions?

• 11. Large-scale online surveys

• 11. Focus groups and in-depth interviews

• 11. Analysing sales figures

• 11. Website analytics

11. Becky is running an online marketing campaign for her new product. Why are digital data sources (e.g., Google Analytics, social media insights) essential for her to evaluate the campaign's effectiveness?

• 11. They are free

• 11. They require no analysis

• 11. They provide real-time, measurable insights into online user behaviour

• 11. Google and Meta are trusted brands

11. Chloe is working on a marketing campaign and needs to make strategic decisions. Why is it important for her to assimilate and analyse data from various sources to support her marketing activities?

• 11. It complicates the process

• 11. It helps avoid research expenditure

• 11. It provides a holistic view, revealing deeper insights and enabling informed decision-making

• 11. It is only necessary for large, global campaigns

Matilda is conducting research for her new business idea. Which activity is NOT an example of primary research?

• Industry reports

• Focus groups

• Surveys

• Experiments

Charlie is planning to launch a new product and wants to gather in-depth qualitative insights into potential customers' motivations, perceptions, and attitudes towards the product concept. Which primary research method would be most effective for Charlie to use?

• Large-scale online surveys with closed-ended questions

• Focus groups and one-on-one interviews

• Analysis of competitor sales reports

• Website analytics tracking user bounce rates.

Tom is promoting a local event in Farnham. Which of the following actions would be an example of primary research in this context?

• Downloading a report on event attendance trends in Surrey from a government website

• Reviewing social media posts and comments about past local events to gauge public sentiment

• Conducting street interviews with Farnham residents to understand their interest in the upcoming event

• Analysing booking data from previous events held in the same venue

Amit is designing a survey for his company's primary market research. Which type of question should he include to yield quantitative data that can be easily analysed statistically?

• "Please describe your overall experience with our customer service."

• "Tell us about a time our product exceeded your expectations."

• "What improvements would you suggest for our website?"

• "On a scale of 1 to 5, with 5 being highly satisfied, how satisfied are you with our product?"

Lily is considering opening a new coffee shop. She spends several days standing near a potential location, directly observing pedestrian traffic patterns and noting demographic characteristics of people walking past at different times of the day. This approach is an example of what type of research?

• Predictive

• Focus group

• Experimental

• Observational