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Research quiz

Authored by Eleanor McManus

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Professional Development

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Research quiz
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10 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

  1. Isabella is conducting a market research survey and collects data that is numerical and can be used for statistical analysis to identify trends and patterns. What type of data is Isabella collecting?

  1. Qualitative data

  1. Observational data

  1. Quantitative data

  1. Primary data

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

John manages an e-commerce website and notices that conversions have dropped even though website traffic has increased. What data analysis is most helpful for John to understand the cause?

Descriptive analytics

Diagnostic analytics

Predictive analytics

Prescriptive analytics

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

  1. Mia is working for a marketing agency and needs to understand how customers perceive a new brand her team is launching. Which methodology is best for Mia to gather in-depth qualitative data about customer brand perceptions?

  1. Large-scale online surveys

  1. Focus groups and in-depth interviews

  1. Analysing sales figures

  1. Website analytics

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

  1. Becky is running an online marketing campaign for her new product. Why are digital data sources (e.g., Google Analytics, social media insights) essential for her to evaluate the campaign's effectiveness?

  1. They are free

  1. They require no analysis

  1. They provide real-time, measurable insights into online user behaviour

  1. Google and Meta are trusted brands

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

  1. Chloe is working on a marketing campaign and needs to make strategic decisions. Why is it important for her to assimilate and analyse data from various sources to support her marketing activities?

  1. It complicates the process

  1. It helps avoid research expenditure

  1. It provides a holistic view, revealing deeper insights and enabling informed decision-making

  1. It is only necessary for large, global campaigns

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Matilda is conducting research for her new business idea. Which activity is NOT an example of primary research?

Industry reports

Focus groups

Surveys

Experiments

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Charlie is planning to launch a new product and wants to gather in-depth qualitative insights into potential customers' motivations, perceptions, and attitudes towards the product concept. Which primary research method would be most effective for Charlie to use?

Large-scale online surveys with closed-ended questions

Focus groups and one-on-one interviews

Analysis of competitor sales reports

Website analytics tracking user bounce rates.

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