Merchandising and Distribution Quiz

A logo or symbol on a product represents which of the following?

• Date of manufacture

• Expiry date

• Logo and product name

• Nutritional information

Why must merchandisers be good communicators?

• To order goods

• To interact effectively with others

• To write exams

• To move products

The approach of selling goods not usually found in a store, like wristwatches in a pharmacy, is called:

• Creative merchandising

• Scrambled merchandising

• Selective merchandising

• Retail rebranding

Branding helps a product stand out because it involves:

• Making of goods

• Pricing of products

• Identification of a product

• Movement of goods

Why do companies use intensive distribution strategies?

• Limiting sales

• Covering a large number of outlets

• Focusing on rural markets

• Encouraging wholesalers only

Which of the following clearly shows how a product is identified and recognized by consumers?

• Patent

• Brand name

• Copyright

• Trademark

The deliberate creation of identity through names and visuals is known as:

• Making of goods

• Pricing of products

• Identification of a product

• Movement of goods

A product that is sold during a particular festive season would most likely carry:

• Stock keeping

• Attracting customers during holidays

• Increasing staff wages

• Product recall

What part of product design is focused on protecting the item inside and enhancing its appeal?

• Promotion of goods

• Design and protection of products

• Labelling of goods

• Branding of products

What is the function of a product container in packaging?

• Brand name

• Trademark

• Container

• Label