chapter 14
Quiz
•
English
•
University
•
Practice Problem
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Easy
Thùy Trang
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10 questions
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1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which of the following is NOT a method of communication used in promotion?
Advertising
Public Relations
Inventory Management
Direct Marketing
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is the primary goal of promotion in IMC?
Increase production
Foster long-term customer relationships
Reduce costs
Enhance product features
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What does IMC stand for?
Integrated Marketing Communications
Individual Marketing Concepts
International Marketing Campaigns
Integrated Market Channels
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which seasonal product is famously associated with Starbucks?
Pumpkin Spice Latte
Mocha Frappuccino
Caramel Macchiato
Vanilla Latte
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What approach does Starbucks use to ensure consistent messaging across various platforms?
Disjointed Marketing
Local Marketing
Random Advertising
Integrated Marketing Communications
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is a key feature of the Starbucks mobile app?
Only allows ordering
Tracks rewards and offers
Provides news articles
Limits customer interaction
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What type of marketing does Starbucks use to connect with local communities?
Local Marketing
National Marketing
International Marketing
Global Marketing
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