chapter 14

Which of the following is NOT a method of communication used in promotion?

•  Advertising

• Public Relations

• Inventory Management

• Direct Marketing

What is the primary goal of promotion in IMC?

• Increase production

• Foster long-term customer relationships

• Reduce costs

• Enhance product features

What does IMC stand for?

•  Integrated Marketing Communications

• Individual Marketing Concepts

• International Marketing Campaigns

• Integrated Market Channels

Which seasonal product is famously associated with Starbucks?

• Pumpkin Spice Latte

• Mocha Frappuccino

• Caramel Macchiato

• Vanilla Latte

What approach does Starbucks use to ensure consistent messaging across various platforms?

• Disjointed Marketing

• Local Marketing

• Random Advertising

• Integrated Marketing Communications

What is a key feature of the Starbucks mobile app?

• Only allows ordering

• Tracks rewards and offers

• Provides news articles

• Limits customer interaction

What type of marketing does Starbucks use to connect with local communities?

• Local Marketing

• National Marketing

• International Marketing

• Global Marketing

What does Starbucks use to gather customer feedback?

• Surveys and social media

• Direct mail only

• In-store complaints

• Customer service calls

Why is consistency in messaging important for Starbucks?

• It confuses customers

• It increases product variety

• It reduces advertising costs

• It strengthens brand identity

What is the main focus of Starbucks' brand positioning?

• Low-cost coffee

• Premium quality coffee and experience

• Fast food

• Convenience