Social media Marketing

What is the primary purpose of social media marketing?

• To hand out flyers with sales pitches

• To interact with customers in a natural, engaging way

• To replace all traditional marketing methods

• To post only advertisements

On which platforms is social media marketing typically done?

• Only on Instagram and TikTok

• Only on niche community sites

• Exclusively on company websites

• On sites like Facebook, LinkedIn, and Twitter

What is a key characteristic of social media, similar to a town hall?

• It’s mainly for posting photos

• It’s a private space for exclusive groups

• It’s a place only for broadcasting messages

• It’s a place for people to share stories and discuss news

What should brands focus on to effectively engage on social media?

• Having a personality and being authentic

• Ignoring customer interactions

• Using only professional language

• Posting only promotional content

What is an important goal of social media marketing in the customer relations stage?

• Turning loyal customers into brand advocates

• Reducing customer engagement

• Ignoring existing customers

Which stage of the buying cycle is about making prospects aware of your company?

• The retention stage

• The awareness stage

• The purchase stage

• The loyalty stage

Why should social media marketing be personalized and human?

• Because it’s cheaper than other marketing methods

• To make the brand seem less approachable

• Because people want to engage with humans, not logos or stiff entities

• To avoid appearing professional

What is a common misconception about social media marketing?

• That it requires no personality or authenticity

• That it cannot serve different stages of the buying cycle

• That it’s only about posting ads and sales pitches

• That it’s not effective for small niche sites

What should brands focus on to succeed in social media marketing according to the video?

Organize these options into the right categories

Groups:

(a) Stages of the Buying Cycle

,

(b) Effective Social Media Marketing

,

(c) What People Want on Social Media

,

(d) Brand Goals on Social Media

• Human interaction

• Making people know about your brand

• Show personality

• Real discussions

• Get noticed by more people

• Turning customers into brand supporters

• Customer relations

• Create a community

• Support customers

• Learn new things

• Find people who don't know you

• Engaging content

• Advocacy

• Awareness stage

• Act like a human, not a brand

• Engage in conversations