1.2.1 - Customer Needs

What is a customer need?

• Something a customer might want one day

• A good or service that a person cannot live without

• A marketing strategy

• A competitor's product

Which of the following is a customer need?

• Increasing profit

• Hiring employees

• Convenience of shopping

• Marketing research

Why is it important for businesses to identify customer needs?

• To develop products that satisfy customers

• To reduce competition

• To improve employee satisfaction

• To avoid paying tax

Which of the following is not a typical customer need?

• High production costs

• Good quality

• Price

• Choice

What would be a customer need for a weekly recipe food box?

• Buying in bulk

• Owning a restaurant

• Having convenient meals delivered

• Reading reviews

What is meant by convenience as a customer need?

• Easy and quick access to the product or service

• Expensive and luxurious products

• Product availability in bulk

• Delivery by air

Which of the following is a benefit of understanding customer needs?

• Reduced quality

• Increased staff turnover

• Improved customer satisfaction

• Increased delivery times

A customer looking for low prices is most interested in:

• Branding

• Value for money

• Variety

• Exclusivity

Which type of business is most likely to need to respond to changing customer needs?

• Farming

• Fashion retail

• Manufacturing steel

• Mining

A premium-priced product is most likely to appeal to a customer who values:

• Low prices

• Large quantity

• High quality

• Free samples