Chapter 3

Quality Building Materials Inc. has developed a new whole-house weather blanket and needs to determine the price point at which builders would switch to this new product. The best research method for this is a(n)

• manual search of other companies' price lists.

• interview with a local builder.

• Internet search of insulation values for weather blankets.

• scientific experiment that presents price choices with controlled variables.

Anya is sending a persuasive memo to her staff asking them to participate in the new wellness program. Which of the following sources of information would be most appropriate to help Anya shape an effective persuasive message for her staff?

• Tightly controlled scientific experimentation

• Library research rooms

• Questionnaires and surveys of employees

• Research in company files

Organizing data includes two processes. These processes are

• grouping and strategizing

• brainstorming and researching

• outlining and drafting

• drafting and editing

Organizing your ideas into an outline is especially important when you are

• developing a complex project

• writing a routine memo

• replying quickly to an e-mail message

• beginning the research phase of the writing process

Which of the following business messages would use the direct strategy?

• A letter denying credit to a customer

• A sales letter

• A letter rejecting a customer's claim

• An e-mail to your staff reminding them of the upcoming all-staff meeting

What is the recommended maximum number of words for a sentence?

• 10

• 20

• 25

• 30

What is a sentence fragment?

• Two independent clauses connected without punctuation or a conjunction

• Two independent clauses connected by a comma without a conjunction

• A broken-off part of a complex sentence

• The part of a sentence containing the verb

What is a comma splice?

• Two independent clauses run together without punctuation or a conjunction

• Two independent clauses joined by a comma without a conjunction

• A broken-off part of a complex sentence

• Two dependent clauses

What is a run-on sentence?

• Two independent clauses run together without punctuation or a conjunction

• Two independent clauses joined by a comma without a conjunction

• A broken-off part of a complex sentence

• An independent clause containing two dependent clauses

How should the following be classified? ReliaCare increased insurance premiums by 28 percent for our next fiscal year, that is why we are seeking new insurance bids.

• complete sentence

• fragment

• run-on sentence

• comma splice