Question of CRM

What does CRM stand for?

• Customer Revenue Management

• Customer Relationship Management

• Central Resource Monitoring

• Enterprise Risk Management

What is the main goal of CRM?

• Reduce product costs

• Increase production efficiency

• Improve customer satisfaction and loyalty

• Expand distribution channels

Which of the following is NOT a main function of CRM?

• Tracking transaction history

• Automatically submitting tax reports

• Automating sales force tasks

• Personalized product suggestions

Why did Adidas implement Salesforce CRM?

• To increase product prices

• Because customer data was fragmented and lacked personalization

• To open more factories

• Because CRM is a fashion trend

What is a main benefit that Adidas gains from using CRM?

• Increased marketing costs

• Customers feel overly monitored

• Improved marketing efficiency and centralized data

• Need for more employees

Which of the following is an example of personalized CRM?

• CRM generates quarterly financial reports

• CRM sends promotions for products that customers have viewed before

• CRM blocks negative comments on social media

• CRM randomly increases product prices

Which feature of CRM helps guide customers to the correct support department?

• Record interaction history

• Track previous transactions

• Smartly redirect to the correct support team

• Send automated emails

How can Vietnamese businesses start using CRM effectively?

• By purchasing complex ERP systems

• By focusing on TV advertising

• By starting with simple solutions like Zoho or HubSpot

• By hiring more customer service staff