Evaluation form for articles presented at ETIMM 2025

Your evaluation for paper ID 175 - "Brand revitalization through social media management in the music industry: the case of a country singer in USA" by Rita Cannas, Lorenzo Floris, Daniela Pettinao is:
(very poor = 1, very good = 5)

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Your evaluation for paper ID 159 - "Mapping Global Interest in Neuromarketing: A Combined Semantic and Country Cluster Analysis of Google Searches in 2024" by Alina-Maria Basu is:
(very poor = 1, very good = 5)

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Your evaluation for paper ID 173 - "The Human Side of Digital Transformation: Perceptions and Challenges Among Marketing Specialists" by Diana-Elena Drăghici, Andreea Orîndaru, Mihai-Ioan Roșca is:
(very poor = 1, very good = 5)

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Your evaluation for paper ID 150 - "A New Approach to Business Ethics" by Erez Z Shoshani is:
(very poor = 1, very good = 5)

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Your evaluation for paper ID 151 - "Exploring the Influence of Intelligent Personal Assistants on Brand Perception and Purchase Intentions Across Generations of Greek Consumers for Technology Products" by Georgios Farmakis, George Spais is:
(very poor = 1, very good = 5)

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Your evaluation for paper ID 166 - "The Use of Artificial Intelligence in Marketing Campaigns Developed by Universities to Attract Students" by Florin Alexandru Stan is:
(very poor = 1, very good = 5)

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Your evaluation for paper ID 171 - "Implementation Models of Artificial Intelligence in Higher Education Marketing" by Andreea Trusca is:
(very poor = 1, very good = 5)

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Your evaluation for paper ID 153 - "The Impact of Gamification on Marketing Strategy" by Carmen Acatrinei, Tudor Ursacescu is:
(very poor = 1, very good = 5)

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Your evaluation for paper ID 169 - "Emotional and Experiential Marketing: Campaign Analysis in Romania" by Andra Danescu is:
(very poor = 1, very good = 5)

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Your evaluation for paper ID 174 - "Optimizing Brand Strategy for a New Niche Publication Through Competitor Analysis" by Florinela Letiția Murărescu is:
(very poor = 1, very good = 5)

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