Marketing Quiz

What is the core concept of marketing?

• Increasing profits

• Satisfying customer needs

• Selling as many products as possible

• Reducing production costs

Demarketing is used when ________________.

• A product is not selling well

• A company wants to encourage more demand

• There is limited supply and high demand

• A company launches a new product

Which of the following is not one of the 4Ps in the marketing mix?

• Product

• Price

• People

• Place

The social marketing concept integrates society’s welfare along with_________.

• Environmental concerns only

• Product availability only

• Consumer satisfaction and company profits

• Media marketing strategies

Resellers and wholesalers are considered_________________.

• Suppliers

• Marketing intermediaries

• Competitors

• Internal environment

What is the purpose of environmental scanning?

• To increase advertising budgets

• To identify internal weaknesses

• To understand external forces

• To determine product pricing

Marketing Decision Support Systems (DSS) are primarily used to:

• Store customer complaints

• Automate advertisements

• Support data-driven decisions

• Conduct face-to-face surveys

Which of the following is NOT a component of a Marketing Information System (MIS)?

• Internal records

• Marketing research

• Marketing intelligence

• Brand loyalty

SWOT analysis includes all of the following EXCEPT

• Strategy

• Weaknesses

• Opportunities

• Threats

Which product type from the BCG matrix has high market share and low growth?

• Stars

• Dogs

• Question Marks

• Cash Cows