QUIZ 1 - TLE 8

What is the term for a type of online advertising where businesses pay a fee each time one of their ads is clicked, commonly used in search engines and websites?

What is the marketing strategy called where a business partners with individuals who promote its products and earn a commission for each sale they generate?

What marketing strategy involves working with popular social media personalities to promote products or services?

What is the process of improving a website to rank higher in search engine results like Google in order to attract organic (free) traffic?

What term refers to the responsible and ethical use of technology, encompassing various elements that guide individuals' behavior and interactions in digital environments?

What do you call the set of guidelines for respectful and appropriate behavior when communicating online, including using polite language, respecting others' privacy, and avoiding cyberbullying?

What do you call the practice of managing your online presence and reputation by creating a positive digital footprint and protecting your personal information?

What do you call the record or trail of data that you leave behind when you use the internet, which may include a wide variety of information?

It refers to the awareness of the impact of digital technology on physical and mental health, including managing screen time, promoting positive online interactions, and addressing issues like digital addiction.

It is a type of marketing strategy that focuses on reaching consumers through their smartphones and tablets using channels such as mobile apps, SMS, websites, and social media.