(csc408) ch9 - e-Commerce

Which of the following is NOT a unique feature of e-commerce technology?

• Global reach
• Physical presence
• Richness
• Personalization

E-commerce started around the year:

• 1985
• 1995
• 2000
• 2010

Digital goods are products that:

• Cannot be sold online
• Are physical in nature
• Can be delivered over a digital network
• Require manual delivery

Which of these is a benefit of disintermediation?

• Higher switching costs
• Greater product prices
• Lower consumer cost
• Fewer choices

The cost of producing the first unit of a digital good is:

• Very low
• Almost the entire cost
• Shared with other units
• Zero

Which model involves sales among businesses?

• B2C
• C2C
• B2B
• P2P

An example of a content provider is:

• Amazon
• Netflix
• PayPal
• Facebook

Which revenue model is based on charging for premium features?

• Sales
• Subscription
• Freemium
• Affiliate

Which e-commerce model focuses on connecting buyers and sellers in a marketplace?

• Community provider
• Market creator
• Portal
• Transaction broker

Behavioral targeting in e-commerce refers to:

• Targeting based on gender
• Observing user’s online behavior
• Random advertisements
• Mass marketing