Lead Generation & Content Strategy Quiz

What is the main goal of lead generation?

• To create viral content

• To attract potential customers and convert them into leads

• To increase employee productivity

• To design a website

Which of the following is an example of inbound marketing?

• Cold calling

• Pop-up ads

• Blog articles that answer customer questions

• Door-to-door sales

Every piece of content should serve a purpose in the customer journey.

• True

• False

Which of these content types is best for capturing leads?

• Infographics

• Gated eBooks or whitepapers

• Funny memes

• Company mission statements

What is a 'lead magnet'?

• A tool for hiring influencers

• A piece of content or offer that entices users to share contact info

• A CRM feature

• A marketing automation plugin

What is content strategy mainly focused on?

Which of the following would be considered a qualified lead?

• Someone who clicked a YouTube ad but left immediately

• A person who downloaded your pricing guide and requested a demo

• A social media follower

• Someone who opened an email but didn’t click anything

What does a Call to Action (CTA) do?

• Ends the blog post with a summary

• Asks the reader to take a specific action

• Provides contact info for the company

• Helps Google rank the page