Advertising and Brand Management Quiz

Which of the following is NOT a key player in the advertising industry?

• Consumers

• Advertisers

• Retailers

• Manufacturers

The communication model in advertising involves:

• Sender, message, channel, receiver, feedback

• Advertiser, agency, media company, consumer

• Product, price, place, promotion

• Market analysis, segmentation, targeting, positioning

Which aspect of advertising focuses on the economic impact?

• Social

• Ethical

• Regulatory

• Economic

What is the primary role of advertisers in creating demand?

• Meeting consumer needs

• Influencing consumer preferences

• Setting industry standards

• Maximizing profits

Which model describes the process of advertising objectives from awareness to action?

• Hierarchy of needs

• Hierarchy of effects

• Maslow's hierarchy

• AIDA model

The 'routes to persuasion' in advertising refer to:

• Different paths consumers take to purchase products

• Various techniques used to influence consumer behavior

• Specific channels of communication preferred by advertisers

• Strategies to combat advertising skepticism

What stage of the communication process involves decoding the message?

• Encoding

• Transmission

• Feedback

• Reception

Which of the following is a social aspect of advertising?

• Price competitiveness

• Cultural representation

• Advertising standards

• Product placement

Which ethical aspect of advertising involves truthfulness and transparency?

• Subliminal messaging

• Deceptive advertising

• Privacy concerns

• Stereotyping

Secondary demand in advertising refers to:

• Demand for complementary products

• Demand for competing products

• Demand for the advertised product

• Demand for substitute products