Control Measures Quiz

What is the main role of control in a digital marketing plan?

• Hiring social media managers

• Editing website layout

• Evolving strategy based on performance insights

• Increasing ad spend randomly

Which quote best supports the concept of control measures?

• Sell more to grow more.

• If you can't measure it, you can't improve it.

• Marketing is guessing with flair.

• Design drives conversions.

Which tool is used to monitor campaign performance?

• Photoshop

• CRM Dashboard

• Excel Solver

• Dropbox

What does Google Analytics primarily help with?

• Writing blog content

• Buying ad space

• Analysing digital performance data

• Hiring influencers

What are KPIs?

• Key Pricing Indicators

• Key Process Insights

• Key Performance Indicators

• Key Portfolio Integrations

Which of the following is not a common KPI category?

• Engagement

• Conversion

• Retention

• Colour palette

Which KPI category measures audience interaction?

• Conversion

• Retention

• Engagement

• Cost-efficiency

Control is most effective when it is:

• Occasional

• Automated only

• Continuous and data-driven

• Done by interns

What is the purpose of tracking cost-efficiency KPIs?

• Improve design

• Save staff time

• Maximise budget use

• Shorten videos

What does a good control plan include?

• Motivational quotes

• Personal opinions

• Tools, KPIs, and 5S objectives

• TV ratings