Fast Cars, Big Money

What is the main reason companies sponsor Formula 1 teams?

• To support athletes

• To gain global exposure

• To reduce costs

• To follow traditions

According to the article, sponsorship helps companies improve their...

• factory performance

• social media reach

• public image

• employee happiness

What is one major financial benefit of sponsorship?

• Cheaper advertising

• Free product placement

• High return on investment

• Tax refunds

Which region is a growing market for Formula 1 sponsors?

• South America

• Africa

• Asia

• Europe

In your opinion, is it a good idea for a company to sponsor a racing team? Why or why not?

What type of company does the article mention as a sponsor?

• Technology companies

• Insurance companies

• Energy drink companies

• Movie studios

What does the word "exposure" mean in the article?

• A type of weather

• Being seen or noticed

• Losing control

• Watching something

What is one new vocabulary word you learned from the article? Use it in your own sentence.

Why is emotion important in sports sponsorship?

• It creates personal connections with fans

• It helps drivers win races

• It makes tickets cheaper

• It avoids public criticism

What does the article say about car advertising?

• It is less effective than TV ads

• It is expensive but powerful

• It is no longer popular

• It's only for car companies