Digital Marketing 2

What is the primary purpose of content in digital marketing?

• To create advertisements

• To sell products directly

• To inform, educate, entertain, or engage an audience

• To entertain only

Which of the following is NOT a role of content in digital marketing?

• Creating advertisements

• Building trust and authority

• Attracting attention

• Encouraging engagement and shares

What type of content is designed for quick consumption, often within seconds?

• Podcasts

• E-books

• Micro content

• Long-form articles

Which of the following is an example of inbound marketing?

• Creating valuable content to attract customers

• Cold calling

• TV advertisements

• Billboards

What is the optimal frequency for posting on Instagram feed?

• 1-3 times per day

• 1-2 times per day

• 3-5 times per week

• 4-7 times per week

What is the main difference between inbound and outbound content?

• Inbound content is more aggressive

• Inbound content attracts customers through valuable information

• Outbound content focuses on building relationships

• Outbound content is more engaging

Which format of content includes images, infographics, and diagrams?

• Interactive content

• Audio content

• Visual content

• Textual content

What is a key feature of story-type content?

• It is always factual

• It must be long

• It is only for advertisements

• It engages emotionally

What does user-generated content (UGC) refer to?

• Content created for advertisements

• Content created by brands

• Content created by professionals

• Content created by users or consumers

Which of the following is a benefit of using bullet points in content?

• Increases word count

• Enhances user experience

• Decreases engagement

• Makes content less appealing