Câu hỏi về môi trường marketing

What factors are included in the marketing environment?

• Production environment and consumption environment

• Micro environment and macro environment

• Human resources environment and financial environment

• Natural environment and artificial environment

Which of the following does not belong to the internal environment of the enterprise?

• Marketing department

• Enterprise facilities.

• Competitors

• Employees

Determine the influence of the supplier in the case of 'Your business has only one supplier providing inputs for production activities'?

• The influence of the supplier is zero

• The influence of the supplier is small

• The influence of the supplier is large

• The influence of the supplier is very small

A fashion company studied has strengths in good financial capacity, new employees, and inexperienced skills. This result is determined through the analysis of which factor?

• Internal environment

• Demographic environment

• Economic environment

• External environment

Demographics study the issue of?

• Environmental issues

• Population issues and population distribution

• Technology issues

• Economic issues

Please make a true or false statement.

• 1) The influence of the supplier in the case of 'Your business has many suppliers providing inputs for production activities' is small TRUE

• 2) The public always supports the business decisions of the enterprise (FALSE)

• 3) The results of competitor analysis help the enterprise determine the number of competitors in the market (TRUE)

• 4) Marketing intermediaries include credit organizations (TRUE)

A fashion company notices that its main suppliers are raising raw material prices. What should this company do to maintain profits without upsetting customers?

• Increase retail prices of products

• Reduce the quantity of products produced

• Switch to using lower quality materials

• T

What should this company do to maintain profits without upsetting customers?

• Increase retail prices of products

• Reduce the quantity of products produced

• Switch to using lower quality materials

• Seek new suppliers with more competitive prices

Which marketing factor strongly influences consumer behavior and consumption of goods?

• All answers are incorrect

• Traditional cultural values

• Secondary cultural values

• Branches of culture

Identify the factor that increases the demand for building houses, buying household goods, and renting affordable housing?

• Environmental pollution factor

• Cultural education level of the population

• Urbanization process and population redistribution

• Natural environmental factors