B2.6 Session 1

Look at these groups of words and phrases. Find the odd one out in each group.

• growing market

• developing market

• expanding market

• declining market

Look at these groups of words and phrases. Find the odd one out in each group.

• questionnaire

• focus group

• promotion

• survey

Look at these groups of words and phrases. Find the odd one out in each group.

• market sector

• market research

• market segment

• market niche

Look at these groups of words and phrases. Find the odd one out in each group.

• international market

• domestic market

• overseas market

• worldwide market

Look at these groups of words and phrases. Find the odd one out in each group.

• special offer

• free sample

• slogan

• discount

Look at these groups of words and phrases. Find the odd one out in each group.

• retailer

• distributor

• wholesaler

• exporter

Look at these groups of words and phrases. Find the odd one out in

each group.

• launch a product

• introduce a product

• bring out a product

• withdraw a product

customer​ (a)   ​

• retention
• placement
• adaptation
• identity

marketing​ (a)  

• strategy
• base
• extension
• segmentation

market​ (a)  

• segmentation
• portfolio
• positioning
• mix