quizz 3

One of the most successful ways of countering a highly competitive environment is to differentiate your offering from that of competitors, in a way that is of _____________

• value to customers

• Value to the management

• value to shareholders

• 
  value to the firm

• value to employees

The __________ quadrant represents markets with few ways of achieving advantage and where the potential size advantage is small. Companies in such a strategic group would therefore find trading like a commodity market.

• Specialized

• Volume

• 
  Stalemate

• Advantageous

• Fragmented

To suggest that firms need to develop new strategies as times change, Jag Sheth (1997) proposed that new strategic imperative is global positioning, including two dimensions, Global focus and ____________

• Focus on product portfolio

• Competitive advantage

• Competition focus

• core-competencies focus

• Domestic focus

A _________ posture describes a position of a company with a competitive disadvantage in an attractive industry and its financial strength is insufficient to balance the environmental instability it faces.

• defensive

• innovative

• competitive

• Conservative

• Aggressive

SPACE analysis looks at industry strength and relates this to the competitive advantage and _______________ of a company

• Technological strength

• Marketing strength

• financial strength

• Human resources strength

• innovation strength

The product life-cycle (PLC) is an insightful tool in an industry’s competitive environment and market dynamics, it includes he four phases: _________, _________, _________, and ____________.

• 
  Launch, growth, maturity, decline.

• introduction, growth, maturity, decline.

• 
  introduction, maturity, growth, decline.

• Pre-launch, launch, growth, decline

• introduction, decline, growth, maturity.

The Five Forces model of industry competition includes rivalry among existing companies; threat of new entrants; bargaining power of buyers; and bargaining power of suppliers, and_____________.

• Threats of new technology

• Threats of local authorities

• 
  threats of substitutes

• Threats of economic recession

• Threats of social pressure groups

The _______ quadrant represents markets where the opportunities for differentiation remain few yet where potential size advantages remain great. This results in an industry where large economies of scale can be achieved by a few dominant suppliers.

 

• 
  Specialized

• Fragmented

  
  

• Stalemate

  
  

• Volume

• Advantageous

To keep the company up to date with changes in its broader environment and the competitive environment, Marketing should reflect major forces of change, such as: increasingly sophisticated customers; the move to relationship marketing; the effects of Information technology (IT) on markets and organizations; the development of the _______________.

• networked organizations

• 
  Global marketing

• Global organization

• Climate change

• 
  Social responsibility

The strategic groups within an industry differ based on: the barriers to mobility within the industry; _________________________; the geo-political boundaries; differences in technology, reliability and safety standards.

• the degrees of alliance of companies

• 
  the degrees of horizontal integration of companies

• 
  the degrees of vertical integration of companies

• 
  the degrees of competition of companies

• the degrees of coordination of companies