L4 AKPR2003

Which Mindbase Segment best represents you now? (write only key words example: Driven, Expressive, Rock Steady etc)

What is one product or service that fulfills your Physiological Needs?

What is one product or service that fulfills your Esteem Needs?

Which communication style do you prefer when giving feedback in a group assignment?

• A. Direct and clear (low-context style)

• B. Subtle and polite (high-context style)

• C. Non-verbal cues – I use tone, facial expressions, or silence to express how I feel. (High-context)

• D. Written and structured – I prefer to give feedback through written points so nothing is misunderstood. (Low-context)

In one-two words, how would you describe the way Malaysians usually communicate?

(Think: how people talk, give feedback, or express opinions — polite? indirect? direct?soft-spoken?)

When deciding where to have dinner with your friends, which factor influences you the most?

• A. Culture – I prefer places that reflect my cultural background or traditional food I grew up with

• B. Subculture – I choose based on dietary needs like halal, vegetarian, or ethnic preferences

• C. Social – I follow where my friends or influencers like to eat

• D. Personal – I decide based on my budget, how hungry I am, or what I personally feel like eating

• E. Psychological – I pick the place that gives me comfort, excitement, or lifts my mood

Count how many branded goods do you have with you at this moment? type out the number (e.g. 8, 10, 5)