
quiz 5
Quiz
•
English
•
1st - 5th Grade
•
Practice Problem
•
Easy
Trần Trinh
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20 questions
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1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
From marketing perspective __________ help firms to identify market opportunities and subsequently enter new businesses through the creation of new products and improved services.
a. corporate assets
b. corporate capabilities
c. dynamic capabilities
d. dynamic assets
e. marketing assets
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
While dynamic capabilities in general are the ability to create new resources in changing markets, __________ capabilities are the ability to create new marketing resources to identify, respond to and exploit change.
a. varying marketing
b. creative marketing
c. dynamic marketing
d. Innovating marketing
e. changing marketing
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
The __________ has a number of key characteristics. First, they enable the provision of competitively superior value to customers. Second, they are resistant to duplication by competitors. Third, their value can be appropriated by the organization.
a. processes and practices
b. Assets and capabilities
c. Key factors for success (KFSs)
d. sustainable competitive advantage (SCA)
e. know-hows and lessons
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
A firm’s resources that neither constitute a competitive advantage nor are important in customer value creation could be termed __________.
a. Black holes
b. Crown jewels
c. Hercules’s strength
d. Sleepers
e. Achilles’ heels
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
__________ marketing capabilities center on the firm’s ability to identify and capitalize on emerging market opportunities. Adaptation implies doing things differently in response to external stimuli.
a. Innovative
b. Evolutionary
c. Dynamic
d. Adaptive
e. Absorptive
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
The ways in which resources can be protected from duplication-barriers to imitation-have been termed __________ as they serve to protect the organization from its competition, creating a competitive barrier.
a. Duplication-proof
b. protection bars
c. isolating mechanisms
d. defensive barrier
e. Security mechanisms
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Where the firm’s resources are stronger than competitors’ ones, and at the same time those resources are important in creating customer value, those resources are called __________.
a. Black holes
b. Achilles’ heels
c. Hercules’s strength
d. Sleepers
e. Crown jewels
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