Basics of Product Management 18-07-2025
Authored by Anil Ramesh
Business
University
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25 questions
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1.
MULTIPLE CHOICE QUESTION
20 sec • 1 pt
Brand Evangelist
A person who promotes a brand
A person who creates a brand
A person who manages a brand
A person who criticizes a brand
2.
MULTIPLE CHOICE QUESTION
20 sec • 1 pt
Face of the company
CEO
Marketing Manager
Brand Ambassador
Sales Representative
3.
MULTIPLE CHOICE QUESTION
20 sec • 1 pt
Moment of Truth (for the company)
When a customer buys a product
When a customer uses a product
When a customer recommends a product
When a customer complains about a product
4.
MULTIPLE CHOICE QUESTION
20 sec • 1 pt
What is the primary difference between a want and a need?
A need is essential, while a want is discretionary
A want is essential, while a need is discretionary
A want is long-term, while a need is short-term
A want is tangible, while a need is intangible
5.
MULTIPLE CHOICE QUESTION
20 sec • 1 pt
Which of the following is an example of a service?
A haircut
A smartphone
A book
A car
6.
MULTIPLE CHOICE QUESTION
20 sec • 1 pt
What is the term for the process of giving up something in return for something else?
Exchange
Transaction
Purchase
Sale
7.
MULTIPLE CHOICE QUESTION
20 sec • 1 pt
Consumer's desire for a product or service backed by the ability and willingness to pay for it?
Demand
Need
Want
Desire
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