ABM 006 reviewer (1stQ)

process of collaborating with suppliers and costumers to create offerings that have value

broadly, describing offerings/products, as well as learning from customers

getting those offerings/products to the consumer in a way that optimizes value

trading value for those offerings.

defined as "the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large

The 4 P's of Marketing, the four key considerations that must be thoughtfully considered and wisely implemented in order to successfully market a product or service

what are the 4 P's?

where the product should be available.

starting a marketing campaign requires understanding the product, its appeal, and unique features that set it apart.

to communicate the product's necessity to consumers involving advertising, public relations, and media strategy.