FER_BUS2483_MCQ

Which of the following marketing strategies refers to the statement above?

• Social proof

• Storytelling

• Word-of-mouth

• Social monitoring

How can a brand identify the right micro-influencer to work with?

• By choosing someone with the most followers, regardless of content.

• By choosing only verified accounts.

• By looking at engagement rate, content alignment, and niche relevance.

• By prioritizing blue checkmarks over content strategy.

According to the Instagram influencer tiers, how many followers are required to be considered a macro influencer?

• 50K–500K

• 1M+

• 500K–1M

• 1K–10

Which of the following statements accurately describes a micro-influencer?

• A micro-influencer typically has a smaller audience compared to macro-influencers.

• A micro-influencer is someone who has a limited impact on social media.

• A micro-influencer has millions of followers and a wide reach.

• A micro-influencer focuses on promoting products/services of large corporations only.

Which of the following is an example of micro-influencer content?

• A brand running a paid video ad before a YouTube music video.

• Lisa from Blackpink promoting a smartwatch brand on Instagram Reel.

• A tech CEO giving a keynote on Facebook Live.

• A student reviewing a skincare brand on TikTok.

Which of the following is NOT the type of word-of-mouth marketing?

• Reviews

• Viral and shareable content

• Referrals

• None of the above

Brand reputation refers to ______.

• The price of a product or service

• The best features of a product or service

• The perception and image of a brand in the eyes of consumers

• The advertising budget of a brand

When should a brand consider working with a macro-influencer?

• When the goal is to target a specific niche or community.

• When the brand wants to increase its reach and brand awareness across a large audience.

• When the brand has a limited marketing budget and cannot afford high-profile influencers.

• When the brand wants to build deep, personal relationships with its customers.

How does AI enhance the user experience on Instagram?

• By manually selecting every post a user sees.

• By suggesting posts, stories, and ads based on user behavior and interests.

• By showing only content from the most popular accounts.

• By providing real-time customer service on Instagram direct messages.

In terms of their influence, how do nano influencers differ from micro influencers?

• Nano influencers have a larger audience compared to micro-influencers.

• Nano influencers focus on promoting products/services of international corporations.

• Nano influencers have influence within their local community or neighborhood.

• Nano influencers have millions of followers and a wide reach.