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Marketing Concepts Quiz

Authored by Linh Trần

English

University

Used 7+ times

Marketing Concepts Quiz
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120 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Due in a large part to advances in technology, ________ is a major trend whereby product and service producers are bypassing intermediaries and going directly to final buyers, or radically new types of channel intermediaries are emerging to displace traditional ones.

the vertical marketing system

the corporate marketing system

disintermediation

the corporate merger

the hostile takeover

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

You want to observe how often consumers listen to music throughout their day and what different audio devices they use. You are also interested in how consumers store and access their own music collections. You should conduct _______ research.

Causal

Experimental

Secondary

Exploratory

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

The six buyer-readiness stages include all of the following EXCEPT

awareness

knowledge

conviction

hesitation

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

A(n) ________ is defined as any group that has an actual or potential interest in, or impact on, an organization's ability to achieve its objectives.

team

competitor

market

public

intermediary

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which product classification is typically purchased frequently, immediately, and with minimal buying effort?

Unsought Product

Convenience Product

Shopping Product

Specialty Product

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which of the following marketing management concepts is most likely to lead to marketing myopia?

customer-driven marketing

customer-driving marketing

societal marketing

marketing

product

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

A salesperson should seek out, clarify, and overcome any customer objections during the sales presentation in order to ________.

offer the buyer a discount for placing an order

minimize the buyer's concerns about the product

compliment the buyer for mentioning the objections

turn the objections into reasons for buying

turn the objections into an opportunity for humor

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