Consumer Behaviour Quiz July 2025

Sensory input in advertising refers to stimuli that are detected through:

• Digital interfaces and pop-ups

• Emotion, repetition, and cognition

• Sight, sound, smell, taste, and touch

• Logic, memory, and perception

According to Maslow’s hierarchy, which marketing message would MOST LIKELY target consumers at the esteem level?

• Emphasising safety and protection features

• Promoting self-improvement and personal success

• Highlighting family bonding and social interaction

• Focusing on basic food and water provision

Which strategy is effective in overcoming communication noise in advertising?

• Price promotions and scarcity

• Emotional appeals and suspense

• Repetition, contrast, digital tools, and clear positioning

• Sleeper effect and source familiarity

A consumer who reacts with aggression due to product unavailability is demonstrating which of the following?

• An unmet need in physiological level

• A psychological trigger to rational buying

• A defence mechanism due to frustration

• An indication of low cultural norm awareness

Why are global brands often perceived as higher quality?

• Use traditional manufacturing processes

• Rely mostly on humour in ads

• High market share signals trust and innovation

• Avoid local preferences

Which of the following is NOT part of the communication process?

• Message encoding

• Source credibility

• Product design

• Feedback from the receiver

What is the main difference between sensation and perception?

• Sensation is passive, whereas perception is unconscious

• Sensation involves interpretation, while perception involves reaction

• Sensation is the immediate response to stimuli; perception gives meaning to it

• Sensation relates to memory, while perception relates to motivation

What are the two key components of source credibility?

• Attraction and empathy

• Believability and authority

• Expertise and trustworthiness

• Formality and reputation

Why is the sensory store crucial in the learning process?

• It holds product data for several minutes

• It filters irrelevant cues

• It allows instant brand comparison

• It briefly retains stimuli for processing

What distinguishes broadcast from addressable advertising?

• Broadcast allows real-time feedback

• Addressable is one-way; broadcast is two-way

• Broadcast targets groups; addressable targets individuals

• Addressable is not personalised