Online Marketing Concepts and Strategies

What does ICT stand for?

• Information and Communication Technology

• Internet and Computer Tools

• Integrated Communication Techniques

• International Computing Trends

What is another term for "online marketing"?

• Traditional marketing

• Direct mail marketing

• Digital marketing

• Broadcast advertising

What is the primary goal of online marketing?

• To reach and engage target audiences

• To create printed advertisements

• To organize physical events

• To reduce business expenses

What is a key feature of online marketing through TikTok?

• Creating long-form documentaries

• Publishing newspaper articles

• Using short, engaging videos and trending sounds

• Organizing telemarketing campaigns

What is a key feature of online marketing using messaging apps like Viber and Messenger?

• Sending physical mail to customers.

• Creating TV commercials for promotions.

• Engaging customers in real-time and sending personalized messages.

• Distributing flyers in public places.

What type of content do businesses commonly use on YouTube for online marketing?

• Only short text advertisements.

• Engaging videos like tutorials, reviews, and testimonials.

• Radio jingles and audio clips.

• Printed newspaper ads.

How do advertisers typically increase visibility and drive traffic using Google Ads?

• By distributing brochures door-to-door.

• By running targeted advertising campaigns on websites and search engines.

• By placing ads in magazines and newspapers.

• By sponsoring local community events.

Which of the following is a benefit of online marketing compared to traditional methods like TV or radio?

• It is always more expensive.

• It has a lower cost.

• It is harder to update content.

• It prevents instant communication with customers.

How does ICT facilitate real-time communication in online marketing?

• By sending letters through postal services.

• By allowing instant interaction with customers via chat and messaging apps.

• By broadcasting messages on traditional radio.

• By distributing printed catalogs.

What is a significant challenge related to data in online marketing?

• Difficulty in tracking customer behavior.

• Handling customer data requires strict privacy and security measures.

• Lack of tools for personalization.

• Inability to generate leads.