
Brand Introduction and Foundation
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Professional Development

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16 questions
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1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Oversight of HHS Outreach Efforts
The HHSC and DSHS offices of communications maintain awareness and review and approve all public-facing material.
The HHS Outreach Efforts are solely managed by external contractors.
Public-facing materials are created without any oversight from HHS offices.
The HHSC and DSHS offices do not engage in public communication efforts.
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Public-Facing Use of HHS and DSHS Logos
The HHSC and DSHS offices of communications review and approve the use of logos.
Any employee can use the logos without approval.
Logos can be used freely by the public.
Only the governor can approve the use of logos.
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
HHS Logo Usage
Must be the main mark on HHS communications, and programs cannot have their own logo unless approved.
Programs can create their own logos without any approval.
The HHS logo is optional for all communications.
The HHS logo must be used only in digital formats.
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Purpose of Monolithic Brand Structure
Helps employees and the public recognize how different levels within HHS relate to each other.
Increases the number of brands under a single umbrella.
Reduces marketing costs by eliminating brand differentiation.
Enhances competition among different departments within HHS.
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Characteristics of the Champion
Helps people act faster, is tough, resilient, self-motivated, has a clear mission, and believes in teamwork.
Prefers to work alone and avoids collaboration with others.
Is easily discouraged and gives up when faced with challenges.
Focuses solely on personal achievements without considering team goals.
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Definition of a Brand
A person’s collective experiences of an organization with a certain name, including communications, advertising, and interactions.
A logo or symbol that represents a company.
The price point at which a product is sold.
The physical location of a company's headquarters.
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Halo Effect in Branding
If people are aware of one HHS program with good service, they will be open to trying new programs from HHS.
People will only trust HHS programs that they have previously used.
The quality of one program does not influence perceptions of other programs.
Good service in one program leads to skepticism about others.
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