CHAPTER 2

What factors influence the types of buyers in the sports industry?

• Team rankings and weather conditions

• Product segment, product variety, product function, and benefit

• Athlete salaries and match schedules

• Stadium size and ticket prices

Which of the following best describes a factor that determines buyer types in the sports industry?

• The number of spectators at a match
  

• Product segment and benefit
  

• Player popularity
  

• Media coverage of the sport

Why is product function important in identifying buyer types in the sports industry?

• It determines the design of the stadium
  

• It helps in setting ticket prices
  

• It matches the product to the specific needs of different buyers
  

• It controls the sports schedule

What does the term product segment refer to in the context of the sports industry?

• A section of the audience in a stadium
  

• A portion of the sports product market aimed at a specific buyer group
  

• The seating arrangement for VIPs
  

• A training routine for athletes

Which of the following is NOT one of the three main segments in the sports industry?

• Sport Performance Segment
  

• Sport Media Segment
  

• Sport Production Segment
  

• Sport Promotion Segment

What are the three key segments identified in the sports industry?

• Sports Marketing, Sports Coaching, Sports Retail
  

• Sport Performance, Sport Production, Sport Promotion
  

• Athlete Training, Event Organizing, Fan Engagement
  

• Professional Sports, Amateur Sports, Recreational Sports

How is "sports performance" offered as a product in the sports industry?

• Only as a service for coaching staff
  

• As a product for participants and spectators
  

• Only as a physical product like equipment
  

• As a benefit for sponsors only

Which of the following best describes the participants in the sports performance segment?

• People who buy tickets to watch games
  

• Media and sponsors
  

• Athletes and individuals actively engaging in sports
  

• Viewers watching from home

Which of the following is an example of a spectatorial product in the sports performance segment?

• Personal training session
  

• Ticket to a football match
  

• Gym membership
  

• Sports equipment

What is the main reason sports performance for participants and spectators may be grouped into one industry segment?

• They are both funded by the government
  

• They attract the same type of audience
  

• They share similar production functions and benefits
  

• They require the same level of marketing effort