Tracking Plan and GTM Quiz

What kind of user activity is commonly tracked with events?

(a)  

Which of the following are examples of client-side tracking?

• Clicks
• Scrolls
• Order confirmations
• Payment validation

What type of data collection captures user intent like clicks and scrolls?

• Server-side
• Client-side
• Real-time
• Behavioral

Which of the following should come first in a tracking strategy?

• Define business goals
• Launch tags
• Build reports
• Create a dashboard

Which of the following tools use cookies for data collection?

• Google Analytics
• Facebook Pixel
• Excel
• Tableau

What is a key reason to avoid tracking everything?

• Adds noise to data
• Reduces errors
• Simplifies tagging
• Saves memory

Fill in the blank: The key-value information added to an event is called an event (a)   .

What are the 3 components of a GTM event setup?

• Tag
• Trigger
• Variable
• Report

Which of these is NOT a GTM trigger type?

• Page View
• Scroll Depth
• Click
• Summary

What is GTM mainly used to manage?

• Website hosting
• Tracking codes
• SEO rankings
• Cloud backups