Data Visualization and Analysis Quiz

What is the key distinction between a stacked column chart and a grouped column chart?

• Stacked columns show a single metric, while grouped columns show multiple metrics.

• Stacked columns are better for comparing large value differences, while grouped columns are not.

• Grouped columns allow for more space on the X-axis compared to stacked columns.

• Stacked columns display the total contribution of each variable, while grouped columns show them side-by-side.

Beyond details on budget and duration, what does a media plan include?

• Media mix

• Performance goals

• Key performance indicators

• Target audience

• All of them

What is a MAJOR advantage of creating charts in spreadsheets compared to other data visualization tools?

• Charts in spreadsheets offer more statistical analysis options.

• Spreadsheet charts can be directly copied and pasted into presentations.

• Spreadsheet charts are more visually appealing and customizable.

• Spreadsheet charts require less technical expertise to create.

What is the main difference between sorting and filtering data in a spreadsheet?

• Sorting rearranges all data, while filtering hides unwanted data.

• Sorting is permanent, while filtering is temporary.

• Sorting can only be done by one column, while filtering can be done on multiple columns.

• Sorting requires advanced formulas, while filtering is a simple menu option.

What is a stakeholder?

• Someone with an interest in or a concern for a project and its results

• Someone who collects data, queries databases, applies statistical methods to data, and creates data visualizations.

• Someone who creates content for different social media platforms to drive engagement and promote a business or product

• Someone who coordinates marketing activities and initiatives, identifies target audiences through research, runs campaigns, and evaluates trends

What is a stakeholder map used for?

• To keep track of possible stakeholders a company wants to bring into a project

• To keep track of the interests and hobbies of stakeholders involved in a project

• To track the influence and needs of stakeholders and the communication required

• To keep track of all the addresses of stakeholders involved in a project

Which of the following rules is FALSE when displaying a dashboard?

• Keep it short enough

• Do not display the dashboard that is a collection of numbers, dials, and graphs

• Should use fewer than 5 metrics

• Keep your metrics with updated change in business and competitive environment

Which of the following is NOT a benefit of measurement?

• Measurement, done well, can pave the way to insights that may otherwise be missed

• Measurement is always a source of objective truth

• Insights into the effects of things by the virtue of measuring them

• The efficacy of new policies based on insights can be judged, advising future strategic decisions

Companies today tend to have ... data on customers' online behavior.

• complete

• near-complete

• incomplete

• None of the above

Which of the following is NOT a category of measurement of digital data?

• Brand Impact

• Consumer Outcomes

• Customer Value

• Attribution

• Profit