DMK107V Chapter 9 (Part 2) Campaign Management - Amazon

DMK107V Chapter 9 (Part 2) Campaign Management - Amazon

University

5 Qs

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DMK107V Chapter 9 (Part 2) Campaign Management - Amazon

DMK107V Chapter 9 (Part 2) Campaign Management - Amazon

Assessment

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Sfiso Mahlangu

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5 questions

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1.

MULTIPLE CHOICE QUESTION

1 min • 1 pt

Which campaign management style was demonstrated when the Amazon team used daily check-ins and Kanban boards?

Waterfall

Agile

Hybrid

Manual

2.

MULTIPLE CHOICE QUESTION

1 min • 1 pt

Which internal team function was supported by the use of shared folders and real-time dashboards?

Communication

Monitoring

Collaboration

Evaluation

3.

MULTIPLE CHOICE QUESTION

1 min • 1 pt

Which process was reflected in the campaign’s use of weekly insights to adjust performance?

Reporting

Feedback loop

Planning

Budgeting

4.

MULTIPLE CHOICE QUESTION

1 min • 1 pt

What describes Amazon’s use of influencers like Tumi Morake during the campaign?

Freelancers

Partners

External suppliers

Brand managers

5.

MULTIPLE CHOICE QUESTION

1 min • 1 pt

What testing technique was used to compare banner ads and free trial messages?

Multivariate testing

Survey testing

User testing

A/B testing

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