DMK107V Chapter 9 (Part 2) Campaign Management - Amazon

Which campaign management style was demonstrated when the Amazon team used daily check-ins and Kanban boards?

• Waterfall

• Agile

• Hybrid

• Manual

Which internal team function was supported by the use of shared folders and real-time dashboards?

• Communication

• Monitoring

• Collaboration

• Evaluation

Which process was reflected in the campaign’s use of weekly insights to adjust performance?

• Reporting

• Feedback loop

• Planning

• Budgeting

What describes Amazon’s use of influencers like Tumi Morake during the campaign?

• Freelancers

• Partners

• External suppliers

• Brand managers

What testing technique was used to compare banner ads and free trial messages?

• Multivariate testing

• Survey testing

• User testing

• A/B testing