WOW Chapters 2 and 3

Argument

• Goal is to present your viewpoint as plausible, something to be considered.

• Goal is to persuade others to agree with you at all costs.

• Goal is to provide a summary of facts without personal opinion.

• Goal is to entertain the audience with humor and anecdotes.

Warrant

• A principle that governs the admissibility of evidence in court.

• A

• A

• A

• A

Goals for Audience

• To entertain the audience with humor

• To change the audience's mood, mind, or willingness to act

• To provide information without any persuasion

• To confuse the audience with complex arguments

Demonstrative rhetoric

• Rhetoric of values, argued in the present tense

• Rhetoric focused on future possibilities

• Rhetoric that critiques past actions

• Rhetoric that emphasizes emotional appeals

Deliberative rhetoric

• Rhetoric of choice, argued in the future tense

• Rhetoric of persuasion, focused on past events

• Rhetoric of description, emphasizing present circumstances

• Rhetoric of analysis, critiquing past decisions

Backing

• Support or explanation provided for the warrant

• A type of financial support

• A method of backing up data

• A form of physical support

Fight

• Goal is to persuade others to see your viewpoint.

• Goal is to dominate rather than to persuade or to present a particular viewpoint.

• Goal is to present a balanced argument.

• Goal is to avoid conflict and reach a compromise.

Persuasion

• Goal is to get your audience to agree with you and "join" your side.

• A method to inform the audience without bias.

• A technique to confuse the audience with complex arguments.

• An approach to entertain the audience without any specific goal.

Forensic rhetoric

• Rhetoric of blame, argued in the past tense

• Rhetoric of persuasion, focused on future actions

• Rhetoric of description, emphasizing present circumstances

• Rhetoric of celebration, highlighting past achievements

Concession

• A strategy to ignore your opponent's arguments.

• A method to concede your opponent's point in order to win what you want.

• A technique to avoid any discussion with your opponent.

• A way to strengthen your own argument by dismissing others.