Refers lining up text or graphics on a page.

Distribution of the visual weight of objects, colors, texture, and space

Occurs when two or more visual elements in a composition are different.

The rules of proximity are pretty simple: things that are related should be nearer to each other, and things that are unrelated should be placed further from each other.

Refers to how these elements are arranged on a page to create a visually appealing and organized composition.