History of Design

What is generally considered the earliest form of graphic design?

• Cave paintings

• Egyptian hieroglyphs

• Greek pottery decorations

• Roman mosaics

Which is the earliest known printed book?

• Gutenberg Bible

• Diamond Sutra

• Shakespeare’s First Folio

• Rosetta Stone

Who coined the term “graphic design” in 1922?

• Paul Rand

• William Addison Dwiggins

• Jan Tschichold

• Saul Bass

Which organisation’s logo, designed in the early 20th century, is considered a milestone in corporate identity?

• London Underground

• Coca-Cola

• NASA

• IBM

Which movement emphasised handicraft and decorative detail in late-19th-century graphic work?

• Arts and Crafts

• Bauhaus

• Modernism

• Swiss Style

The term “graphic design” was in common use before the 20th century.

• True

• False

Which art tradition influenced medieval illuminated manuscripts?

• Islamic geometric patterns

• Aztec codices

• Japanese woodblock prints

• Egyptian hieroglyphs

What major printing development began in the late 18th century?

• Lithography

• Digital typography

• Offset printing

• Screen printing

Who invented lithography in 1796?

• Alois Senefelder

• Johannes Gutenberg

• Louis Daguerre

• Thomas Edison

Which 19th-century style is known for elaborate ornamental typography?

• Victorian

• Swiss Style

• Bauhaus

• Postmodernism