ME:PQ:8-7-25
Quiz
•
Other
•
12th Grade
•
Practice Problem
•
Easy
Winston Rose
Used 8+ times
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20 questions
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1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which of the following is NOT one of the 4 Ps of Marketing?
Product
Price
Place
Climate
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What does the "Promotion" element of the marketing mix primarily focus on?
Setting the product price
Communicating with customers
Distributing products
Designing the product
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which of the following best describes the role of an Account Executive in marketing?
Developing advertising campaigns
Managing client relationships and accounts
Setting product prices
Conducting market research
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which of the following is NOT one of the 5 C's of Marketing?
Company
Competition
Collaboration
Product
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is a "pull strategy" in marketing?
Pushing products through the supply chain to retailers
Creating consumer demand to pull products through the supply chain
Lowering prices to increase sales
Collaborating with competitors
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which of the following is an example of a price-based good?
A luxury car with unique features
A generic brand of bottled water
A limited-edition designer handbag
A custom-built computer
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Who is primarily responsible for developing the creative brief in an advertising agency?
Account Planner
Account Executive
Sales Manager
Product Manager
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