ME:PQ:8-7-25

ME:PQ:8-7-25

12th Grade

20 Qs

quiz-placeholder

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ME:PQ:8-7-25

ME:PQ:8-7-25

Assessment

Quiz

Other

12th Grade

Practice Problem

Easy

Created by

Winston Rose

Used 8+ times

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20 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which of the following is NOT one of the 4 Ps of Marketing?

Product

Price

Place

Climate

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What does the "Promotion" element of the marketing mix primarily focus on?

Setting the product price

Communicating with customers

Distributing products

Designing the product

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which of the following best describes the role of an Account Executive in marketing?

Developing advertising campaigns

Managing client relationships and accounts

Setting product prices

Conducting market research

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which of the following is NOT one of the 5 C's of Marketing?

Company

Competition

Collaboration

Product

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is a "pull strategy" in marketing?

Pushing products through the supply chain to retailers

Creating consumer demand to pull products through the supply chain

Lowering prices to increase sales

Collaborating with competitors

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which of the following is an example of a price-based good?

A luxury car with unique features

A generic brand of bottled water

A limited-edition designer handbag

A custom-built computer

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Who is primarily responsible for developing the creative brief in an advertising agency?

Account Planner

Account Executive

Sales Manager

Product Manager

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