ME:PQ:8-7-25

Which of the following is NOT one of the 4 Ps of Marketing?

• Product

• Price

• Place

• Climate

What does the "Promotion" element of the marketing mix primarily focus on?

• Setting the product price

• Communicating with customers

• Distributing products

• Designing the product

Which of the following best describes the role of an Account Executive in marketing?

• Developing advertising campaigns

• Managing client relationships and accounts

• Setting product prices

• Conducting market research

Which of the following is NOT one of the 5 C's of Marketing?

• Company

• Competition

• Collaboration

• Product

What is a "pull strategy" in marketing?

• Pushing products through the supply chain to retailers

• Creating consumer demand to pull products through the supply chain

• Lowering prices to increase sales

• Collaborating with competitors

Which of the following is an example of a price-based good?

• A luxury car with unique features

• A generic brand of bottled water

• A limited-edition designer handbag

• A custom-built computer

Who is primarily responsible for developing the creative brief in an advertising agency?

• Account Planner

• Account Executive

• Sales Manager

• Product Manager

Which of the following best defines "procedures" in a marketing context?

• The steps taken to implement marketing strategies

• The price of a product

• The location of a business

• The features of a product

In the 4 Ps of Marketing, which "P" is directly related to how a product reaches the customer?

• Product

• Price

• Place

• Promotion

Which of the following is considered a collaborator in the 5 C's of Marketing?

• A direct competitor

• A supplier

• A customer

• The company itself