Marvellous Invention - Neuromarketing

Based on Paragraph A, which statement is TRUE?

• Language is a more significant invention because it was created before other inventions like agriculture and the wheel.

• Language is the most important invention because all other human achievements depend on it.

• Other inventions, like the wheel, are more transformative because they directly changed our material existence.

• All human inventions, including language, are equally important and have each contributed to our rise to power.

The random, _________ nature of the "spits and splutters" themselves allows language to create a huge range of meaning from a few simple sounds. (9 letters)

What does the author mean in Paragraph D by saying that "Language conceals art"?

• Language is used by artists and poets to create beautiful and hidden meanings.

• It is deceptively easy to use language, so we don't appreciate the skill that went into its design.

• The artistry of language is hidden within the three dozen sounds it uses.

• Only a genius can truly understand the inner workings and artistry of language.

How does the example of the Turkish word in Paragraph E demonstrate the "wonder of language's design"?

• It shows that some languages can express a whole sentence in a single, very long word.

• It proves that English is a less sophisticated language than Turkish.

• It highlights how the meaning of a word is entirely dependent on its individual components.

• It suggests that all foreign languages are exotic and difficult to understand.

The example of the Sumerian word "munintuma'a" in Paragraph F illustrates its thrifty and compact design, where even the _______ of a sound can have meaning. (7 letters)

The primary goal of neuromarketing is to use neuroscientific techniques to understand the _______ processes behind consumer decisions.

What is a key criticism of neuromarketing mentioned in this paragraph?

• It is less reliable than traditional methods like focus groups and surveys.

• People are often untruthful when they participate in brain scans.

• It is based on a small number of people and may not accurately predict consumer behavior.

• It is an outdated technique, similar to the Victorian fascination with phrenology.

Gary Ruskin of Commercial Alert is cautious about neuromarketing because he is concerned that neuromarketing could worsen health _________ already linked to marketing. (9 letters)

Dr. Quartz's argument in favor of neuromarketing is that he suggests it could be used to create more _______ and responsible advertising. (7 letters)

North of Straße A (street A) there are 7 houses. East of Straße B (street B) there are 8 houses. South of Straße A (street A) there are 5 houses. How many houses are there West of Straße B (street B)?

• 8

• 6

• 4

• 7

• 5