Market segmentation GO/NO GO

Backpackers aged 18–25 visiting Southeast Asia for more than 1 month.

• GO (all six criteria met)

• NO GO (ails at least one — must name weakest failing point)

All international tourists visiting Country X.

• GO (all six criteria met)

• NO GO (fails at least one — must name weakest failing point)

Digital nomads from North America staying in Bali for at least 3 months

• GO (all six criteria met)

• NO GO (fails at least one — must name weakest failing point)

People who enjoy nice weather.

• GO (all six criteria met)

• NO GO (fails at least one — must name weakest failing point)

Adventure tourists who only visit destinations with no internet or phone signal.

• GO (all six criteria met)

• NO GO (fails at least one — must name weakest failing point)

Families with children under 12 visiting Disney parks in Florida.

• GO (all six criteria met)

• NO GO (fails at least one — must name weakest failing point)

Solo female travelers in Europe who book through Airbnb.

• GO (all six criteria met)

• NO GO (fails at least one — must name weakest failing point)

Japanese retirees traveling to hot spring resorts domestically

• GO (all six criteria met)

• NO GO (fails at least one — must name weakest failing point)

Ski tourists in the Alps who rent equipment instead of bringing their own.

• GO (all six criteria met)

• NO GO (fails at least one — must name weakest failing point)

Families from rural India traveling abroad for the first time.

• GO (all six criteria met)

• NO GO (fails at least one — must name weakest failing point)