DIGITAL TOURISM AND TECHNOLOGY (HTT512)

Which of the following is not a characteristic of tourism services?

• Heterogeneity

• Tangibility

• Perishability

• Inseparability

What was the global IT spending in 2017, according to the chapter?

• US$1.2 trillion

• US$3.5 trillion

• US$5 trillion

• US$900 billion

Which is an example of dynamic tourism information?

• A printed city guidebook

• Hotel room availability updates

• Historical monument descriptions

• Destination climate averages

Which stage of travel does Table 1.2 identify as needing both static and dynamic information?

• Pre-trip only

• In-trip only

• All stages

• Post-trip only

The Cash et al. (1992) model uses which two dimensions to assess IT impact?

• Cost and efficiency

• Marketing and production

• Innovation and adoption

• Global and local reach

Which industry is highest on both marketing and production IT impact according to Cash et al. (1992)?

• Hotels

• Airlines

• Attractions

• Travel agents

An unsold airline seat is an example of which characteristic?

• Heterogeneity

• Inseparability

• Perishability

• Global scope

What did early Web 1.0 tourism sites lack compared to Web 2.0?

• Multimedia content

• User interaction and content contribution

• Destination information

• Online booking forms

Which of the following best illustrates inseparability?

• Reading online reviews of a hotel

• Dining in a restaurant during your vacation

• Booking a ticket via an OTA

• Viewing a virtual tour

One benefit of IT for tourism SMEs is:

• It allows them to dominate monopolistic markets

• It gives them access to distant markets

• It eliminates the need for marketing

• It guarantees 100% occupancy rates