Sales Promotion Quiz

According to the American Marketing Association, sales promotion includes:

• Personal selling and advertising only

• Marketing activities other than personal selling, advertising, and publicity that stimulate consumer purchasing and dealer effectiveness

• Only advertising and publicity activities

• Public relations and direct marketing only

W.J. Stanton defines sales promotion as activities that are intended to:

• Replace advertising completely

• Stimulate customer demand and improve the marketing performance of sellers

• Focus only on personal selling

• Eliminate the need for publicity

The key difference between advertising and sales promotion is that:

• Advertising offers a reason to buy, sales promotion offers an incentive to buy

• Sales promotion is more expensive than advertising

• Advertising is short-term, sales promotion is long-term

• Sales promotion only targets businesses

Sales promotion is characterized as:

• A long-term brand-building strategy

• An acceleration technique designed to speed up the selling process

• A replacement for all other marketing communications

• Only effective for luxury products

Which of the following is NOT a characteristic of sales promotion?

• Aimed to achieve specific sales within a specified period

• Activities that pull people towards products or push products towards people

• Provides long-term brand equity building

• Is a direct inducement that offers extra value or incentive

Sales promotion techniques are described as:

• Brand-building instruments only

• Demand-influencing instruments

• Cost-reduction tools

• Market research methods

Sales promotion is linked to other aspects of communication because it:

• Replaces all other communication methods

• Works independently of other marketing tools

• Integrates with advertising, personal selling, and publicity

• Only supports personal selling

The primary goal of sales promotion is to:

• Build long-term customer relationships only

• Reduce marketing costs

• Stimulate immediate purchase behavior and accelerate sales

• Replace traditional advertising

Sales promotion activities can be described as:

• Push or pull strategies

• Only push strategies

• Only pull strategies

• Neither push nor pull strategies

Which statement best describes sales promotion's role in marketing?

• It's a standalone marketing tool

• It replaces the need for advertising

• It's an integrated part of the marketing communication mix

• It only works for consumer products