Growth Actions Guidelines

You advise a seller to update their Item Specifics. What important task should you ensure the seller has completed BEFORE starting item specific update?

• Take new photos for listings

• Complete Category Optimisation first

• Set up a new Sale Event and Markdown

• Optimise listing titles

A seller's items are NOT appearing on Google Shopping results. Based on "Photos & Videos" SOP, what is the likely reason related to their main image?

• Image has a watermark or prominent store logo

• Photo was taken with a professional camera

• Seller used 10 photos instead of 24

• Image size is 1200x1200 pixels

A seller is hesitant to permanently lower the price on a slow-moving item. What pricing tool can an AM recommend to test a lower price point with the least risk?

• Adding "best offer" to the listing

• Use a third party software repricing tool to undercut competitiors

• Set up a "Sale Event & Markdown" for a fixed short term period

• Manually edit price on the listing

According to the guide, a listing is considered "stagnant" if it has not sold in how many days?

• 90 days

• 120 days

• 60 days

• 30 days

What is the recommended title length for a product title in the Hard Goods categories?

• 60 characters

• 70 characters

• 80 characters

• 90 characters

What is the "action complete" definition for Photos & Videos growth action?

• Seller has added a video to +50% of listings

• All listings have at least 12 images

• The sellers return rate dropped by at least 10%

• +95% of sellers listings meet the outlined best practice criteria

A seller has a slow moving item and wants to create a sense of urgency. Which pricing strategy directly uses a "Was £10, now £8" format?

• Dynamic pricing

• Best offer

• Volume pricing

• Sale Event & Markdown

What is the primary purpose of focusing on Promos & Trading Activity with sellers?

• To ensure they meet operational requirements

• To simplify their inventory management process

• To accelerate GMB growth by increasing visibility and conversion rates

• To increase social media following

According to guidelines, when is the most effective time to introduce promotional & trading activity?

• At the start of partnership, get a quick win

• After the seller is "retail ready" with a solid operational foundation

• Only after they successfully complete a Retail Standards audit

• When the seller explicitly asks for help clearing excess stock

For Daily Deals, what is the minimum discount to nomination an item?

• 5%

• 10%

• 15%

• 20%