ABTTT - Identify types of e-commerce

Juan owns a small coffee shop and orders bulk coffee beans from a supplier through an online platform.

• B2B

• B2C

• C2C

• M-COMMERCE

• SOCIAL E-COMMERCE

Maria books a hotel room through Agoda for her vacation in Boracay.

• B2C

• B2B

• C2C

• M-COMMERCE

• SOCIAL E-COMMERCE

Ana sells her second-hand clothes on Facebook Marketplace, and other people buy directly from her.

• B2B

• B2C

• C2C

• M-COMMERCE

• SOCIAL E-COMMERCE

Pedro uses his smartphone and the Grab app to order food delivery.

• B2B

• B2C

• C2C

• M-COMMERCE

• SOCIAL E-COMMERCE

A student sees a new sneaker brand on Instagram and clicks the ‘Shop Now’ button to buy directly from the store’s page.

• B2B

• B2C

• C2C

• M-COMMERCE

• SOCIAL E-COMMERCE

A hospital purchases medical supplies from an online wholesale distributor.

• M-COMMERCE

• SOCIAL E-COMMERCE

• B2B

• C2C

• B2C

Jessa subscribes to Netflix on her laptop to watch movies and TV shows.

• C2C

• B2C

• B2B

• SOCIAL E-COMMERCE

• M-COMMERCE

Paolo uses Carousell to auction off his old guitar, and another customer buys it from him.

• C2C

• B2C

• B2B

• M-COMMERCE

• SOCIAL E-COMMERCE

A fast-food chain uses an app where customers can order meals, pay online, and have them delivered.

• SOCIAL E-COMMERCE

• M-COMMERCE

• C2C

• B2C

• B2B

Ella shares a TikTok video reviewing a skincare product, and her followers buy directly through TikTok’s shop link.

• M-COMMERCCE

• B2B

• SOCIAL E-COMMERCE

• C2C

• B2C