Data & Information

What is the difference between data and information?

• a) Data is processed facts, information is raw facts

• b) Data is raw facts, information is processed facts

• c) Data and information mean the same thing

• d) Data is always numbers, information is always words

Which of the following is an example of data?

• a) The average temperature this week is 23°C

• b) 5, 7, 9, 11

• c) “Most students prefer online learning”

• d) Sales increased by 20% last year

Which of the following is an example of information?

• a) 100, 200, 300

• b) “The total sales for June were $10,000”

• c) Blue, Green, Red

• d) 2020, 2021, 2022

Direct data is…

• a) Collected by someone else

• b) Collected first-hand by the researcher

• c) Always cheaper and faster

• d) Less accurate than indirect data

Which of the following is direct data?

• a) Government statistics from a website

• b) A survey conducted by a company

• c) An article from a newspaper

• d) Information from a history book

Which of the following is indirect data?

• a) Employee attendance records

• b) Observations in a classroom

• c) Research report from another company

• d) Data collected from a questionnaire

What is an advantage of direct data?

• a) It is usually free and quick to collect

• b) It is tailored to specific needs

• c) It may already exist and be easy to find

• d) It is always more reliable than indirect data

What is a disadvantage of direct data?

• a) It may be outdated

• b) It may not fit the researcher’s needs

• c) It can be expensive and time-consuming

• d) It is not suitable for businesses

What is an advantage of indirect data?

• a) Always more accurate

• b) Quick and inexpensive

• c) Collected directly from people

• d) Designed for your exact needs

Which of the following is the BEST example of indirect data?

• a) Police officer checking CCTV footage

• b) A marketing company interviewing customers

• c) A student recording classmates’ favorite sport

• d) Using a government census report for research