Marketing Concepts Quiz

Which of the following are human wants that are backed by buying power?

• Needs

• Wants

• Demands

• Satisfaction

When a marketer comes up with creative ways to change the status quo and gain an advantage over the competition, he plays the role of a?

• Innovator

• Implementer

• Instigator

• Integrator

Which of the following is the process of continuously and profitably satisfying target customer's needs, wants, and expectations superior to competition?

• Branding

• Marketing

• Pricing

• Relationship marketing

Which of the following is NOT part of the marketing activities in the marketing process?

• Creating

• Distributing

• Branding

• Pricing

Mr. Teng acquires lots of goods for direct use and stores it in his stockroom. He does not intend to resell it to others. Mr. Teng is a _______?

• Competitor

• Consumer

• Customer

• Marketer

Which of the following is the marketing element that aims to capture the attention of the customers?

• Place

• Price

• Product

• Promotion

Who among the following is responsible for identifying the goods and services needed or wanted by customers and markets them?

• Consumer

• Innovator

• Instigator

• Marketer

Which does NOT belong as a core concept of Marketing?

• Needs, Wants, Demands

• Value, Satisfaction, Quality

• Exchange, Transaction, Relationship

• Lead Volume, Sales Lead, Branding

Which of the following refers to the condition wherein expectations are met?

• Satisfaction

• Goals

• Want

• Objectives

Which of these are aspirations that every company would like to pursue, the general direction that it wants to take which serves as the main purpose of the company, and are usually attained in a long period of time?

• Goals

• Objectives

• Expectations

• Satisfaction