Marketing Foundations Review (6th)

Which of the following best describes the main goal of marketing for a business?

• To get people interested in their goods and services.

• To create new laws for businesses.

• To train employees for new jobs.

• To build new factories.

What does it mean when a business uses multichannel marketing?

• Only using social media to advertise

• Using several different ways like social media, TV, and email to reach customers

• Only selling products in a physical store

• Only sending catalogs to customers

What is the main idea of multichannel marketing?

• Using only one way to reach customers

• Using many different ways to reach customers

• Only selling products online

• Only advertising on TV

Which of the following is an example of a physical location used in marketing?

• Store

• Email

• Paid search

• Radio

Which of the following is another term for goods?

• Products

• Services

• Experiences

• Benefits

Which of the following is an example of a good?

• Food

• Getting a haircut

• Babysitting

• Tutoring

What is the main difference between a "good" and a "service"?

• A good is a physical item, while a service is an action performed for someone.

• A good is always expensive, while a service is always cheap.

• A good is something you cannot touch, while a service is something you can touch.

• A good is a type of service.

If you buy a car, what are you purchasing?

• A service

• A good

• An idea

• A place

This hair brush is an example of a "good."

• True

• False

Tutoring is an example of a "service."

• True

• False