Unit 4 Quiz

Which of the following is not part of Integrated Marketing Communications (IMC)?

• Advertising & Promotion

• Public Relations

• Budget Allocation

• Marketing

What is the primary purpose of a Marketing Communications Programme in events?

• Reduce costs

• Hire staff

• Create awareness and attract participants

• Secure permits

The “Product” in the marketing mix for events refers to _______.

• Event ticket price

• Advertising tools

• Distribution channels

• Standard of service and entertainment offered

Which of the following belongs to the “Price” element of marketing?

• Student discounts

• Sponsorship deals

• Event logos

• Gala dinner uniqueness

“Programming” in the 8 Ps of marketing focuses on_______.

• Creating unique activities to add value

• Ticket distribution

• Waste management planning

• Hiring staff

Partnerships in event marketing usually involve______.

• Sponsors and government bodies

• Food vendors only

• Staff scheduling

• Venue designers

An example of Public Relations (PR) tool is _________.

• Registration booth

• Media releases

• Ticket pricing

• Floor plan design

Which of the following is NOT typically considered an advertising tool?

• Press conferences

• Radio

• Television

• Newspapers

Public Relations (PR) in events is primarily about________.

• Controlling budgets

• Image and reputation management

• Ticket distribution

• Hiring entertainers

Which of the following is an advantage of advertising?

• Immediate face-to-face contact

• Reaches a mass audience

• Provides contingency planning

• Identifies risks