
Unit 4 Quiz
Quiz
•
Other
•
2nd Grade
•
Practice Problem
•
Easy
Hui Min Lim
Used 1+ times
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45 questions
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1.
MULTIPLE CHOICE QUESTION
20 sec • 1 pt
Which of the following is not part of Integrated Marketing Communications (IMC)?
Advertising & Promotion
Public Relations
Budget Allocation
Marketing
2.
MULTIPLE CHOICE QUESTION
20 sec • 1 pt
What is the primary purpose of a Marketing Communications Programme in events?
Reduce costs
Hire staff
Create awareness and attract participants
Secure permits
3.
MULTIPLE CHOICE QUESTION
20 sec • 1 pt
The “Product” in the marketing mix for events refers to _______.
Event ticket price
Advertising tools
Distribution channels
Standard of service and entertainment offered
4.
MULTIPLE CHOICE QUESTION
20 sec • 1 pt
Which of the following belongs to the “Price” element of marketing?
Student discounts
Sponsorship deals
Event logos
Gala dinner uniqueness
5.
MULTIPLE CHOICE QUESTION
20 sec • 1 pt
“Programming” in the 8 Ps of marketing focuses on_______.
Creating unique activities to add value
Ticket distribution
Waste management planning
Hiring staff
6.
MULTIPLE CHOICE QUESTION
20 sec • 1 pt
Partnerships in event marketing usually involve______.
Sponsors and government bodies
Food vendors only
Staff scheduling
Venue designers
7.
MULTIPLE CHOICE QUESTION
20 sec • 1 pt
An example of Public Relations (PR) tool is _________.
Registration booth
Media releases
Ticket pricing
Floor plan design
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