Unit 4 Quiz

Unit 4 Quiz

2nd Grade

45 Qs

quiz-placeholder

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Unit 4 Quiz

Unit 4 Quiz

Assessment

Quiz

Other

2nd Grade

Practice Problem

Easy

Created by

Hui Min Lim

Used 1+ times

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45 questions

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1.

MULTIPLE CHOICE QUESTION

20 sec • 1 pt

Which of the following is not part of Integrated Marketing Communications (IMC)?

Advertising & Promotion

Public Relations

Budget Allocation

Marketing

2.

MULTIPLE CHOICE QUESTION

20 sec • 1 pt

What is the primary purpose of a Marketing Communications Programme in events?

Reduce costs

Hire staff

Create awareness and attract participants

Secure permits

3.

MULTIPLE CHOICE QUESTION

20 sec • 1 pt

The “Product” in the marketing mix for events refers to _______.

Event ticket price

Advertising tools

Distribution channels

Standard of service and entertainment offered

4.

MULTIPLE CHOICE QUESTION

20 sec • 1 pt

Which of the following belongs to the “Price” element of marketing?

Student discounts

Sponsorship deals

Event logos

Gala dinner uniqueness

5.

MULTIPLE CHOICE QUESTION

20 sec • 1 pt

“Programming” in the 8 Ps of marketing focuses on_______.

Creating unique activities to add value

Ticket distribution

Waste management planning

Hiring staff

6.

MULTIPLE CHOICE QUESTION

20 sec • 1 pt

Partnerships in event marketing usually involve______.

Sponsors and government bodies

Food vendors only

Staff scheduling

Venue designers

7.

MULTIPLE CHOICE QUESTION

20 sec • 1 pt

An example of Public Relations (PR) tool is _________.

Registration booth

Media releases

Ticket pricing

Floor plan design

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